Feel like your Etsy shop had plateaued? Got some fantastic products that aren’t budging? It might be time to consider starting a blog.

While it may seem daunting at first, blogging can be a fantastic and inexpensive way to promote your Etsy shop.

Here we’ll go over the benefits of blogging alongside your shop and what kind of things you might write about on there.

The Benefits of Blogging

The most obvious benefit of blogging alongside your Etsy shop is increasing traffic to your blog.

Regular and effective posting will increase your brand’s SEO (search engine optimization), providing more chances for people to end up landing at your shop.

Blogging is also a great way to engage and connect with your audience, create new leads, and build a reputation.

What To Write About On Your Blog

If you’ve never blogged before, you might feel at a loss as to what a write about. Thankfully, the possibilities are, in fact, quite endless. Here are just a few things to consider:

1. Promotions, events & new items

Are you planning a sales promotion, launching a new product, or hosting a special event? Then, tell your audience about it on your blog!

2. Tell your story

What inspires you? What made you want to open an Etsy shop? You might not think it, but people want to know your story.

You don’t have to get too personal here, but just letting your readers know what makes you tick is a great way to build a connection.

3. Your process

Give your readers a little sneak peek behind the scenes, and they’ll appreciate the effort that goes into the making of your products more.

Be sure to include anything that makes you stand out from your competitors.

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4. Guides, how-to’s & product features

When people type questions into Google relating to products in your niche, you’ll want to be sure that you’re the one answering them and not your competitor’s.

Informative guides and detailed product features will help your audience find the items that meet their needs and might make you a sale.

5. Customer Interaction & appreciation

Free giveaways, special discounts, and competitions are all great ways of thanking your customers for their service. Some simple words of appreciation go a long way too.

Your blog is also a fantastic place to do a little market research as well. Run some polls and ask your audience some questions about what they’d like to see from you in the future.

6. Anything relevant to your niche

There are so many things you can write about on your blog, and they don’t necessarily even need to be about you or your products.

So long as your post is relevant to your product niche, you have free reign over what you can talk about on your blog.

Is Blogging For You?

Blogging isn’t for everyone. It takes time, effort, and a knack for writing. But it can also be a worthwhile endeavor that might take your Etsy shop to the next level.

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